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Showing posts from November, 2011

Now Cool really Rules - in Russia!

Back in 1999 when the late David Robins and I were writing Cool Rules: Anatomy of an Attitude we reluctantly accepted that due to both space constraints and our intended popular audience, we wouldn't be offering an adequate definition of what sort of a thing "Cool" is. Instead, as the subtitle confirms, we confined ourselves to calling it an "attitude" - basically a collection of psychological characteristics - and suggested that we (and you) would recognise it when we saw it. We did go so far as to identify the major personality-forming components of this attitude, which we proposed are narcissism, hedonism and ironic detachment. In the last chapter of our book we discussed the geographical distribution and spread of the Cool phenomenon, and in particular we mentioned the prospect of the Cool attitude invading the ex-Soviet Union. After jokingly raising the question "Is Russia perhaps too cold (or too broke) to enjoy being Cool?" we went on to say: